OMG Life Launches Autographer Camera

Autographer is the world’s first intelligent, wearable camera, enabling users to ‘see the unseen’

OMG plc, (LSE: OMG), the technology group providing image understanding products for the entertainment, defence, life science and engineering industries is pleased to announce the launch of Autographer: the world’s first intelligent, wearable camera and the first product to be developed by the company’s consumer division, OMG Life.

Launched today on target, Autographer will initially be available to purchase online in the UK in November, priced at £399.  Based upon the same Microsoft ‘SenseCam’ technology already deployed within OMG’s ‘Revue’ camera, which is targeted at the medical research market, Autographer represents a further example of OMG’s ability to transfer core imaging technologies across the Group and open them up to new and exciting end markets.

Autographer: seeing the unseen

Autographer is designed to change the way we think about photography: one where moments are captured without intervention. The user can live the experience while Autographer spontaneously captures the stories that unfold. This is not just a new camera but a whole new photographic approach.

Autographer can capture thousands of high resolution photos every day through its custom designed wide-angle lens, while an Autographer stop-frame video lets you see a whole day’s activity in a few minutes. With five on-board sensors and GPS capability, Autographer identifies when to take a photo based on subtle changes in light, colour, motion, direction and temperature.

More information on the product, its sales channel and its design features can be viewed via the Autographer website: www.autographer.com.

Target market and usability

Autographer is OMG’s first device targeted at the consumer market. Extensive market research conducted by the Group and its agencies has identified a potential market audience for Autographer of 3.5 to 4.5 million consumers in the UK alone. This audience is drawn from a range of different potential user groups, ranging from the gadget lover, through vocational and professional users who place photography at the centre of their professional or personal lives, to life-bloggers who aim to capture and document their every-day lives.

Autographer’s usability is enhanced by the software that surrounds it. An easy-to-use desktop interface coupled with a mobile app designed to ease image viewing and sharing. Users will also be able to edit their images to develop videos or animated stories and Bluetooth connectivity enables easy downloads of images on the move.

Announcing the launch of Autographer, OMG Chief Executive Officer Nick Bolton said: “The launch of Autographer marks a significant and exciting leap forward for OMG.  We have always believed that this particular imaging technology could have a wide range of applications and today we have a product that proves it.  I am proud of our team and of the work that has gone in to the on target launch of our first consumer product.  Now the real excitement of seeing just what Autographer can do begins.  I look forward to seeing the many ways in which Autographer users interact with the product and to keeping our investors abreast of our performance as we push ahead with this initiative.” 

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