Vicon’s new markerless system enabling Dreamscape Immersive’s latest VR experience

New location-based VR technology to launch at Dreamscape’s Geneva flagship store in partnership with Swiss research partner, Artanim

28 March 2025 - Oxford Metrics plc (LSE: OMG), the smart sensing and software company servicing life sciences, entertainment, engineering and smart manufacturing markets, announces that Vicon, its motion capture division, will be powering Dreamscape’s latest Location Based Virtual Reality (“LBVR”) experience, with its recently launched Vicon Markerless system.

For Dreamscape, markerless motion capture can now provide a more true-to-life adventure than any other immersive VR experience by allowing more free-flowing movement and exploration without the need for markers and less user gear. Bringing smoother user journeys, this technological upgrade also has a major impact on staff operations and will ultimately facilitate Dreamscape’s international locations roll-out.

Located exclusively at their flagship store in Geneva, this new technology will be implemented across all industry sectors where Dreamscape is active including Entertainment, Education and Corporate solutions.

Entitled ‘The House of Wonders’, the new six person, markerless and multimodal LBVR experience has been created in partnership with Audemars Piguet, the Swiss haute horlogerie manufacturer. ‘The House of Wonders’ experience delves participants into the hidden depths of enchanting workshops, where they meet a cast of passionate artisans and participate in the creation of a mechanical marvel. The VR technology bringing the experience to life was developed in collaboration with Artanim, the Swiss research institute.

_{©️ 2025 Audemars Piguet. All rights reserved.} 

Imogen O’Connor, Oxford Metrics CEO commented on the collaboration: “Hot off the heels of our markerless launch, it’s great to announce that our innovative technology will be powering Dreamscape’s latest VR experience. Collaborating with Dreamscape on this project offered Vicon a unique opportunity to continue our work with a world leader in Location Based Virtual Reality and demonstrates the value of our markerless motion capture technology. This is only the beginning. Vicon’s system is a first-of-its-kind platform for markerless motion capture for creators, story tellers and 3D artists across Location Based Virtual Reality, Game, Film and Episodic TV.”

Commenting on the new experience, Caecilia Charbonnier, Co-founder & CIO of Dreamscape, said: "We’ve long anticipated the moment when markerless motion capture could transition from concept to reality, reaching the level of precision needed to unlock its full potential. With Vicon’s decades-long legacy of setting the gold standard in motion capture technology and Dreamscape’s unwavering mission to create seamless, immersive experiences, our collaboration on this project was a natural fit."

The collaboration between Vicon and Artanim was key to ensure the desired requirements for the VR use case were met.

Sylvain Chagué, co-founder and CTO of Artanim and Dreamscape, said: “Delivering best in class virtual body ownership and immersion in VR demands both accurate tracking and very low latency. We dedicated substantial R&D efforts to evaluating computational performance of machine learning-based tracking algorithms, carefully implementing and refining this multi-modal tracking solution – seamlessly integrating full-body markerless motion capture and VR headset tracking for an unparalleled experience.”

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