British innovators Autographer and Lulu Guinness create world’s first wearable camera handbag

LONDON, 14 May, 2014: Autographer today announces a new collaboration with iconic British accessories designer Lulu Guinness which sees wearable technology meet fashion. The new cross-body style bag is specially designed to hold an Autographer and aims to capture a ‘bag’s eye view’ of summer, letting people experiment with hands free photography in style.

The first of its kind and inspired by the ‘Archive Eyes’ design from Lulu’s upcoming AW14 collection, the bag allows the camera to capture imagery freely without the wearer lifting a finger. Autographer uses its five on board sensors and 136-degree wide-angle lens to capture images while it is worn; not only the ultimate style statement for the summer season but a unique and innovative way of capturing those off-the cuff moments so rare in the age of the ‘selfie’.

With the ability to take up to 2,000 images per day depending on user-defined sensitivity settings and storage for up to 16,000 images, the bag design is perfect for all summer activities such as festivals, holidays and picnics in the park. Special moments are snapped in a series of successive ‘stop motion’ style photographs, allowing you to compile your very own ‘bag’s eye view’ of the summer.

Simon Randall, Managing Director of OMG Life said, “We are pleased to partner with an innovative and iconic British brand such as Lulu Guinness to create the world’s first wearable camera handbag. Interest in wearable technology has soared over the past year and we’re so excited to see two great British brands come together to show how wearable technology, photography and fashion can fit together and create something really stylish and pioneering.”

Lulu Guinness, on the launch of the bag, stated “I've always tried to push boundaries and looked to think outside the box with my designs. I have been following the growing interest in wearable technology within the fashion industry, so am excited to partner with Autographer and take our first steps to merge the two with a touch of style and humour." Limited edition bags will be available from Lulu Guinness stores and online from 30 July, 2014 for £395.

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