Location-based Virtual Reality demand continues as Sandbox VR announces six new locations

Oxford, UK – 27 September 2022 – Vicon, a world leader in motion measurement, has won additional contracts with Sandbox VR, a market leader in Location-based Virtual Reality (LBVR), as it announces the opening of six new locations.

Vicon’s partnership with Sandbox VR began in 2019 to support the launch of the Amber Sky 2088 experience - bringing true free roam capabilities to Sandbox VR’s immersive experiences for the first time. Vicon is used to track the movements of all players in real-time, with high-precision and low latency, to create a seamless in-game experience. Vicon’s cutting-edge LBVR tracking technology has since been installed at more than 26 Sandbox VR locations worldwide.

I’ve always said that we started working with Vicon because we needed a true partner, not just a technology supplier.

Steve Zhao, CEO, Sandbox VR

Inspired by the Star Trek “holodeck”, Sandbox VR offers futuristic VR experiences for groups of up to six people - powered by Vicon’s LBVR tracking solution. The opening of the five new venues across North America and the first venue in London, UK, is the latest stage of Sandbox VR’s ambitious growth plans following a $37 million Series B funding round led by Andreessen Horowitz in late 2021. 

Steve Zhao, CEO at Sandbox VR, said: “I’ve always said that we started working with Vicon because we needed a true partner, not just a technology supplier. The support we’ve had from Vicon over the last few years has been incredible, and we’re incredibly proud of the experiences that we have been able to create together.”

Imogen Moorhouse, CEO of Vicon said: “Sandbox VR is a fantastic success story for Location-based VR. The support for its expansion from both investors and consumers is both testament to the solidity of its business and a hugely encouraging signal for the entire LBVR market as we recover post-pandemic. The opening of the new North American and London locations is just the latest milestone, not just for Sandbox VR and Vicon, but for LBVR more generally as it grows into what is forecast to be a $20 billion market in the next five to six years.”